VIDEO: Sprite Releases Ad Featuring Families Helping Each Other Crossdress

Sprite Argentina has set the internet on fire by releasing a pro-LGBTQ ad that features various families helping each other crossdress.

The video has already compiled over 3.1 million views on Twitter.

The ad shows apparent family members help each other apply makeup, bind breasts and dress in drag to get ready for a LGBTQ pride event.

Per DailyWire, the ad uses the classic song “You’ll Never Walk Alone” from the legendary musical “Carousel” as an underscore. In the original musical, the song, which resembles a hymn, comes at the climax of the show as the lead character, who has been killed earlier, pleads with his teenage daughter and wife to believe that he always loved them.

At the end of the ad, the captions read, “Orgullo: Lo que sentís cuando alguien que querés elige ser feliz,” translated as “Pride: What you feel when someone you love chooses to be happy,” and “No estás solx,” translated as “You’re not alone.”

Coca-Cola, which started selling Sprite in the United States in 1961 to challenge 7 Up, wrote in May 2019:

Coca-Cola is proud of its history of supporting and including the LGBTQI community in the workplace, in its advertising and in communities throughout the world. From supporting LGBTQI pride parades to running rainbow-colored billboards, Coca-Cola has demonstrated its commitment to protecting employees from discrimination based on sexual orientation, gender identity and expression.

In May, Gillette featured an ad about a father helping a Trans man shave for the first time.

This came after their viral January short film “The Best Men Can Be” that went after the notion of “boys will be boys” and encouraged adults to help children stop bullying.

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