VIDEO: Jimmy Johns Fires Employees for Making a Dough “Noose”

Jimmy John’s has fired employees making a “noose” out of dough in a video that went viral on social media.

The company wrote on Twitter:

We have zero tolerance for racism or discrimination in any form. The franchisee has taken immediate action and the employees have been terminated. The actions seen in this video are completely unacceptable and do not represent the Jimmy John’s brand.

Jimmy John’s issued the following additional statement:

The actions seen in the video are absolutely unacceptable and do not represent the Jimmy John’s brand or the local franchise ownership team. As soon as we were alerted to the video, we notified our franchisee, who quickly investigated and terminated all employees involved,” the chain said.

The franchisee is also meeting with their team to conduct training to help prevent anything like this from ever happening again.

Many who responded were offended by the video and still angry at the company.

You have lost my business FOREVER. There’s not one damn thing you can do to atone for this. Not one.

“You just guaranteed I will NEVER set foot in a Jimmy John’s. EVER. Until I see an engraved, social-media-wide denouncement of the Racist-In-Chief by your CEO (a well-known El Cheeto supporter). And maybe not even then–I already love @jerseymikes ; why would I bother switching?”

“100% NO longer a customer.”