Uncle Ben’s follows Aunt Jemima, Will Overhaul Brand Over Racial Stereotype Concerns

Uncle Bens will join Aunt Jemima in a brand overhaul over concerns about racial stereotyping

CNN reports Uncle Ben’s owner Mars is planning to change the rice maker’s “brand identity.”

In a statement on its website Wednesday, Mars wrote that “now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do.”

“We don’t yet know what the exact changes and timing will be, but we are evaluating all possibilities,” Mars added.

Earlier on Wednesday, Quaker Oats announced it’s retiring the 130-year-old Aunt Jemima brand and logo. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” the Pepsi (PEP)-owned company said in a statement.

The moves are an acknowledgment of the brands’ origins in racist stereotypes, a consideration brought to the forefront during the nationwide reckoning on race following the death of George Floyd in police custody.

The moves are an acknowledgment of the brands’ origins in racist stereotypes, a consideration brought to the forefront during the nationwide reckoning on race following the death of George Floyd in police custody.