Despite a number of advertisers leaving Tucker Carlson amid backlash over some of his content, his Q2 ratings haver flourished.
According to Deadline, Fox News Channel’s Tucker Carlson Tonight drew a record 4.331 million viewers in the second quarter and 791,000 in the 25-54 demo, making it the number one program in all of cable news among both total viewers and demo for the first time since launch, according to the network and Nielsen Media Research.
This comes as Fox News Channel wrapped the second quarter of 2020 with the largest audience in network history in both total day and primetime, Nielsen says.
Per TCO, Tucker Carlson began facing an advertiser exodus over comments he made about the black lives matter movement.
This was the particular segment that caused controversy.
“This may be a lot of things, this moment we’re living through, but it is definitely not about Black lives,” Carlson said Monday “And remember that when they come for you — and at this rate, they will.”
Tucker Carlson: "This may be a lot of things, this moment we are living through, but it is definitely not about black lives and remember that when they come for you, and at this rate, they will." pic.twitter.com/HMP3q8WgbQ
— Justin Baragona (@justinbaragona) June 9, 2020
Advertisers who decided to no longer advertise during Tucker’s show include T-Mobile, Papa John’s, and Disney.
Mike Sievert, CEO of T-Mobile tweeted:
Same. We aren’t running ads on that show and we won’t be running ads on that show in the future. Bye-bye, Tucker Carlson!
Same. We aren’t running ads on that show and we won’t be running ads on that show in the future. Bye-bye, Tucker Carlson!
— Mike Sievert (@MikeSievert) June 10, 2020