Texas Democrats have signaled they will roll out a 7 figure ad buy near the election in an effort to turn the traditionally red state blue.
In 2016, Trump comfortably defeated Hillary Clinton in the Lone Star state by a margin of 52.23% to 43.24%.
However, there are signs that the gap may be far more narrow and Democrats are feeling confident they maybe within striking distance.
The 2018 Senate election saw Ted Cruz edging Beto O’Rourke by a mere 2.6%.
The RealClearPolitics polling average for the state is a virtual tie.
Even the betting market of PredictIt gives Democrats over a 30% chance of taking the state in the Presidential race that is now less than 100 days away.
The Hill reports Texas Democrats say they will roll out a 7-figure digital ad buy closer to Election Day as part of a a reinvigorated effort to win a huge electoral prize for Joe Biden, partly by turning out minority voters in the state who are seen as the key to a Democratic victory.
The new push signals that Democrats think they have a real shot of turning Texas blue in the presidential election for the first time since Democrat Jimmy Carter defeated President Gerald Ford in the aftermath of the Watergate scandal.
In addition to the ad buy, which will materialize closer to November, the party is also doubling down on its commitment to get 2 million Texans registered to vote for November. This plays into the party’s already-established strategy of winning back the state House this cycle.
“Our basic theory is that the more voters that we register, the more likely the state is to turn blue,” Abhi Rahman, director of strategic communications for the Texas Democratic Party, told The Hill in an earlier interview. “We feel like for every Republican voter that’s unregistered, there’s three or four Democrats that are unregistered.”
Recent polls have shown Biden ahead of Trump in the traditionally red state, suggesting Democrats might have a chance of taking its 38 electoral votes.
Besides the state House, Democrats have been focused on turning U.S. House seats blue. Sen. John Cornyn (R-Texas) is also up for reelection this year, though unseating the senator is more of an uphill climb.