“Sunday Night Football” Ratings Way Down as Multiple Players Kneel

Ratings were disappointing for Sunday Night Football in a matchup between the Los Angeles Rams and the Dallas Cowboys in a stadium without fans.

According to Deadline “Despite two teams with big national followings, SNF snared a 4.7 in early ratings among adults 18-49 and 14.81 million viewers last night. In numbers certain to change, that’s a fall of 28% in the demo and a hard decline of 23% in sets of eyeballs from the early numbers of the the September 8, 2019 SNF season debut. While the early Nielsen data lacks West Coast numbers — kind of important when you have a team from the Los Angeles market in the mix — his result is going to be hard pill for the NFL and NBC to swallow.”

The game had the social justice theme push along with protest kneeling that has now become common place.

According to Mark Davis, during the game “About a dozen #Rams kneel. Only one of the #Cowboys, DT #DontariPoe.”

In this photo Winston Salem native and Rams assistant coach Tory Woodbury kneels during the anthem with the support of Sean McVay.

In a first for the Dallas Cowboys franchise, defensive lineman Dontari Poe kneeled during the anthem.

A recent Reuters poll found the net positive ratings of the entire sports illustrated has been in a year over year freefall amid the push to mix social justice messaging with sports.