Shep Smith’s new CNBC show is drawing far fewer viewers than his show when he was on Fox News.
While on Fox, Smith attracted an average of 1.3 million viewers.
According to Nielsen Media Research, Shep averaged 322,000 total viewers his first week of shows.
Repeat episodes of Lou Dobbs Tonight that Shep competes with, on Fox Business, averaged 335,000 viewers, topping Smith.
Meanwhile, Martha MacCallum host of “The Story,” on Fox News, regularly attracts over 2 million, crushing Shep’s numbers by a huge margin.