REPORT: Nike Planned to Leverage Kaepernick Workout as Part of Marketing Campaign

According to a new exclusive report from Page Six, Nike planned to use Kaepernick’s workout as part of a marketing campaign.

The commercial script allegedly used a note from Colin Kaepernick that he wrote when he was in the 4th grade about “having a job in the NFL” in an attempt to pull on heart strings and get people to rally behind him.

However, many were disappointed when Kaepernick changed the location of his workout last minute. Only 8 of the original 25 teams slated to attend followed him to the new location.

A source familiar with Jay-Z, NFL partner, told PageSix “Jay-Z feels disappointed with Colin’s actions, and believes he turned a legitimate workout into a publicity stunt.”

Page Six has learned exclusively that while Nike wasn’t filming, it did have a marketing move up its sleeve — in the form of a branded congratulations to be posted to Kaepernick. The marketing material — seen by Page Six — consists of a letter that Kaepernick himself penned back in fourth grade when he dreamed of having a job in the NFL. “A Note from Colin Kaepernick, 4th Grade,” says the copy, followed by a child’s handwriting in pencil that reads:

“I’m 5ft 2 inches 91 pounds. Good athelet [sic]. I think in 7 years I will be between 6ft – to 6ft 4 inches 140 pounds. I hope I go to a good college… then go to the pros and play on the Niners or the Packers even if they aren’t good in seven years.”

The letter by young Kaepernick is signed, “Sincerely, Colin.” It then has the “Just Do It” tagline, and a list of all the teams that were to be at the NFL’s workout.

A Nike rep did not get back to us.

A source huffed of the concept: “Saturday was his big day, and on Friday night [before the workout], you’re thinking about your Nike ad? The whole thing’s just a commercial.” But another source insisted: “It is simply not true that Colin, with Nike’s approval, requested to shoot an ad the night before. There was never discussion of an ad or commercial. There was some contemplation of Nike sending a congratulatory post the day of.”

It’s now unclear if Nike will use the fourth-grade letter in its materials.

Either way, Kaepernick used the workout as an ad of sorts when the former NFL star debuted a pair of Nike Air Force 1s, which he’s created for the brand, on the field.

Nike releases full ad featuring Colin Kaepernick – from Sept 7, 2018.

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