This year’s Grammy awards, filled with politically charged messaging had ratings sink to a new low.
Per the Wrap “Sunday’s Grammys settled for 8.8 million total viewers across multiple platforms. That tally is down a full 10 million viewers from last year’s telecast (18.8 million total viewers), and basically halves the annual CBS awards show’s previous record-low audience (16.9 million total viewers back in 2006).”
“I Can’t Breathe,” a song by H.E.R. inspired by the death of George Floyd won “Song of the Year” at the Grammy Awards.
MSNBC host Rachel Maddow was given a grammy for best spoken word album.
The Recording Academy tweeted “Congrats Best Spoken Word Album winner – ‘BLOWOUT: CORRUPTED DEMOCRACY, ROGUE STATE RUSSIA, AND THE RICHEST, MOST DESTRUCTIVE INDUSTRY ON EARTH’ @maddow ✨#GRAMMYs”
— Recording Academy / GRAMMYs (@RecordingAcad) March 14, 2021
The grammy performance from rapper Lil Baby included imagery clearly inspired by the death of George Floyd.
During the performance cops were portrayed as bad guys and BLM activist Tamika Mallory led a mock justice protests.
Actors portraying protesters then clash with police amid fires and chaos.