Makers of Mrs. Butterworth’s Syrup Announces Brand Review

Conagra, the makers of Mrs. Butterworth’s syrup have announced a brand review following a similar move from Aunt Jemima.

Per Forbes, Mrs. Butterworth—the pancake syrup brand recognizable by the figure of its bottle—will undergo a complete brand and packaging review, a Conagra Brands spokesperson told Forbes today on the heels of announcements that Aunt Jemima and Uncle Ben’s will both evolve their visual brands long accused of propagating racist caricatures.

Conagra Brands Communications Manager Dan Skinner told Forbes in an email that while the Mrs. Butterworth’s brand, including its syrup packaging, was intended to “evoke the images of a loving grandmother,” the company recognizes how it may be perceived differently.

“We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s,” Skinner said.

WATCH:

Per Conagra Brands:

Conagra Brands, Inc. (NYSE: CAG) today announced the following statement on its Mrs. Butterworth’s food brand:

The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother. We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.

We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s.

It’s heartbreaking and unacceptable that racism and racial injustices exist around the world. We will be part of the solution. Let’s work together to progress toward change.