“Let’s Go Brandon” Store is now open in Massachusetts

A “Let’s Go Brandon” store has opened up in North Attleborough, Massachusetts.

Per NBC10 WJAR:

The North Washington Street store sells “Let’s Go Brandon” merchandise like hats, shirts, and signs.

The phrase “Let’s go Brandon” started at an Oct. 2 NASCAR race at the Talladega Superspeedway in Alabama, according to the Associated Press.

Brandon Brown, a 28-year-old driver, had won his first Xfinity Series and was being interviewed by an NBC Sports reporter.

The crowd behind him was chanting something at first difficult to make out.

The reporter suggested they were chanting “Let’s go, Brandon” to cheer the driver.

But it became increasingly clear they were saying: “(Expletive) Joe Biden.”

October the hashtag “LetsGoBrandon” trended on Twitter.

Speaking with Benny Johnson, Texas Senator Ted Cruz said the viral “Let’s go Brandon” clip “captures everything about Fake News all at once.”