According to new data from Gallup, the favorability of the sports industry has taken a major dive.
In 2019, the sports industry had a net +20 positive image with 45% viewing it positively and 25% negatively.
This has collapsed to a net -10 negative image with only 30% viewing the industry positively versus 40% viewing it negatively.
This comes alongside a new focus with professional sports choosing to blend in messages on social justice and racial justice with their programming.
The collapse is especially pronounced with Republicans, who went from a +11 positive favorability in 2019 to a dismal -35 negative rating today.
Independents also saw a major shift, from +26 positive to -10 negative in the same time period.
In addition, a major shift occurred with Women, who went from a +21 positive to a -13 negative rating.