Frank Luntz calls Trump campaign “the worst campaign I’ve ever seen”

Speaking at a briefing for the British advising company Global Counsel, pollster Frank Luntz had scathing criticism for the Trump campaign.

“I’ve never seen a campaign more mis-calibrated than the Trump campaign,” Luntz said “Frankly, his staff ought to be brought up on charges of political malpractice.”

“It is the worst campaign I’ve ever seen and I’ve been watching them since 1980,” he continued “They’re on the wrong issues. They’re on the wrong message. They’ve got their heads up their assess. … Your damn job is to get your candidate to talk about things that are relevant to the people you need to reach. And if you can’t do your damn job then get out.”

Luntz also argued putting a spotlight on Joe Biden’s son, Hunter Biden is not effective.

“Nobody cares about Hunter Biden … why is [Trump] spending all his time on him?” Luntz asked.

“Hunter Biden does not help put food on the table,” Luntz continued “Hunter Biden does not help anyone get a job. Hunter Biden does not provide health care or solve COVID. And Donald Trump spends all of his time focused on that and nobody cares.”