Last February Dick’s Sporting Goods announced they would no longer sell any assault-style rifles in their stores.
In March, Dick’s Sporting Goods reported $150 million in lost sales after halting assault-weapons sales.
However, this has not stopped Dick’s from doubling down on their strategy and the company has now destroyed $5 million worth of “assault-style rifles.”
Overseeing more than 720 stores in 47 states, Ed Stack, the CEO of Dick’s Sporting Goods, has a multi-billion-dollar empire to run. But Stack is now balancing running a business with his new role as one of the corporate faces of America’s gun control debate.
Ever since Parkland, he and his wife, Donna, have been weighing the moral implications of continuing to sell firearms at all. They even took a trip to Florida to meet with Parkland survivors.
Donna recalled, “You’re speechless for a second, because you can’t even imagine the pain and the suffering that they’re going through. You like just walk in, and I just wanted to hug all of them. It was hard.”
The experience moved Stack’s stand again guns one step further. He announced he would no longer sell any firearm to anyone under the age of 21 – a move many inside the company warned would surely drive off sales. And it did.
Cowan asked, “How much did you think you were going to lose?”
“A quarter of a billion dollars,” Stack replied.
“And how much did you actually lose?”
“About a quarter of a billion! Pretty close.”
On top of that, the assault-style rifles he still had in stock – about $5 million worth of inventory – he turned into scrap metal.
“I said, ‘You know what? If we really think these things should be off the street, we need to destroy them,'” he said.
This article was written by the staff of TheConservativeOpinion.com