CNN has suffered their worst weekend ratings in over 20 years in the key 25-54 demographic most coveted by advertisers.
Per Fox News:
CNN managed only 67,000 average viewers between ages 25-54 from June 18-19 for its smallest weekend audience since 2000 in the category that pays the bills. It was the network’s third-worst performance in the critical demo during a weekend since 1993.
It was also the network’s smallest audience on a Saturday among the demo since October 1993 when only 58,000 tuned in, and only the second time that CNN delivered under 60,000 demo viewers on a Saturday in 29 years.
In addition, viewership was especially dismal for “Reliable Sources” hosted by Brian Stelter.
According to Fox, the show “averaged only 421,000 total viewers and a mere 56,000 among the demo. It was the smallest audience for “Reliable Sources” since December 27, 2015, among total viewers and the smallest since Dec. 29, 2013, among the demo.”
Even Re-runs of “Family Matters,” “Roseanne,” “The Office,” and “Family Guys” outdrew Stelter, as did children’s shows “Peppa Pig” and “Spongebob SquarePants.”
CNN has shed viewers as recently appointed CNN chairman and CEO Chris Licht is evaluating who should be shown the door, as he is “determined to tamp down spectacle” and restore the network’s hard news reputation it shed under Jeff Zucker.
Licht is currently on a “listening tour” and evaluating the network’s anchors, pundits and executives to determine who deserves to stick around. He previously announced CNN’s long-struggling morning show would be “re-imagined,” but hasn’t announced other changes yet. Those close to him don’t know what he has planned.
“I don’t know what changes he’ll ultimately make,” a CNN insider told Fox News Digital.