In a new Op-Ed for CNN, former Bill Clinton press secretary Joe Lockhart calls for Michael Bloomberg to use his millions to take down Bernie Sanders “immediately.”
Lockhart tweeted today “For all the Bernie bro’s coming after me today, I’m happy to take on your criticism if you can tell me what you’ve done to make our government better, where you’ve served, what you’ve accomplished. The rest, have a nice day”
It seems Michael Bloomberg entered the presidential race for at least two reasons: he wants to be president and he understands the importance of denying President Trump a second term.
His late entrance into the race, however, means every decision he makes is exponentially more consequential as the clock counts down to November 3. His strategy so far has been to spend — and spend some more — blanketing the media landscape with the message that he’s the best candidate to take on Trump.
In any political campaign, candidates need to know what they stand for, and who — or what — they’re up against. At this stage in the game for Bloomberg, that enemy is not Trump. It’s Sen. Bernie Sanders and the election calendar.
If Bloomberg wants to make it past the Democratic National Convention in July, his strategy needs to change –quickly. His first objective is to nab the nomination, and to do that, he needs to direct his resources to take down Sanders before he even has a chance at Trump.
As it stands, Sanders has a chance to run the table as the rest of the field fights each other for the honor of coming in second. Sanders has emerged as the Democratic front-runner, and his support stands at 25% among Democrats and independents who lean Democratic, according to the most recent Quinnipiac poll.
But that’s not enough to win the general election. I don’t believe the country is prepared to support a Democratic socialist, and I agree with the theory that Sanders would lose in a matchup against Trump. In a general election battle between two divisive figures who both preach the politics of grievance, I believe Trump will win the battle to the bottom and remain the last man standing.
If Bloomberg has any chance of winning the nomination, he has to redirect his resources during the primary and run ads against Sanders — not Trump.
Bloomberg needs to use the next $400 million in ad spending to attack Sanders on his potential weaknesses in a general election and highlight how far left his campaign is. Hitting him on his past record on guns is a must.
— Joe Lockhart (@joelockhart) February 22, 2020