Celebs Mocked on Social Media for Cringeworthy “I Take Responsibility” PSA Video

A video ad featuring a montage of celebrities saying “I take responsibility” is being mocked on social media.

Marlow Stern tweeted the video and wrote “regret to inform you the celebs are at it again.”


According to Confluential Films:

The “I Take Responsibility” campaign was created in partnership w/ the NAACP to drive a broad coalition to take action by supporting numerous organizations who fight for oppressed communities. 

Here is the full video:

Here are some of the reactions on Twitter:

“Terrible lack of diversity in this video.”

“What are they auditioning for”

“Ending Racism: The Musical”

“dear god”

“It’s like great actors doing bad acting. Cringeworthy.”

“Aaron Paul really gunning for his next Emmy here”

While most of the overwhelming percentage of comments were negative, Linda Marric wrote 

“You have a problem with this? I think this has been done very tastefully.”

Per DailyBeast, the video’s script is clear and laudable. Stars take turns reading, in part, “I take responsibility for every unchecked moment, for every time it was easier to ignore than to call it out for what it was. Every not-so-funny joke. Every unfair stereotype. Every blatant injustice no matter how big or small. Every time I remained silent. Every time I explained away police brutality or turned a blind eye. I take responsibility. Black people are being slaughtered in the streets. Killed in their own homes. These are our brothers and sisters. Our friends. Our family. We are done watching them die. We are no longer bystanders; we will not be idle. Enough is enough.”

But the celebrities’ performed earnestness during their line reads has drawn widespread mockery online, as Twitter users note some Emmy-baiting performances and, in some cases, ask why white celebrities are talking instead of simply donating some of their millions to the cause.