Tough times are happening over at CNN. For starters, their ratings are incredibly weak compared to Fox News and even their own network a year ago.
The firm said the network’s prime-time ratings dropped by 26 percent, making it the lowest-rated month in total viewers since October 2015, reported The Hill.
Nielsen Media Research added that MSNBC’s ratings declined by 14 percent, according to the report.
For CNN, in the coveted 25 to 54-year-old demographic, it was the lowest-watched month since August 2015. It was down 41 percent from the previous April, Forbes reported.
It’s not just CNN whose ratings have plummeted. MSNBC is also in a ratings free fall, after the release of the Mueller report.
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And now, a new report reveals they’ve just lost 100 people.
Per Deadline, CNN is the latest division of AT&T’s WarnerMedia to feel the effects of company-wide restructuring, with voluntary buyouts being taken by more than 100 seasoned workers at the cable new network.
A network spokesperson tells Deadline the exits are purely related to the buyouts and do not involve any layoffs, contrary to a press report earlier on Monday. A WarnerMedia rep said there was no truth to the initial report of layoffs.
The buyouts are consistent with similar offerings at HBO and Turner and will see dozens of seasoned employees leave the news brand. WarnerMedia parent AT&T is looking to restructure and reduce what was $170 billion in net debt as of the end of 2018.
The news comes the same day CNN began broadcasting some of its shows from its new WarnerMedia digs at 30 Hudson Yards, with about 1.5 million square feet of office space putting the WarnerMedia divisions under the same New York roof for the first time. Office workers, including many at CNN, had already made the move from Time Warner Center at Columbus Circle, but the new studios are now lighting up on Manhattan’s Far West Side.