Billionaire Michael Bloomberg is ramping up what might be the largest ad blitz in political history.
According to Alex Thompson, Bloomberg’s ad buy is at $19.5 million for next week alone.
Bloomberg ad buy is at $19.4 MILLION for next week alone and data is still coming in.
Updating story below. State by state breakdown so far. Also, follow @ZachMontellaro https://t.co/j1stlUBWwL pic.twitter.com/Y1Q3d6p17g
— Alex Thompson (@AlxThomp) November 22, 2019
Bloomberg is set to spend around $30 million for ads that are set to start airing on Monday, Politico reported Friday. Sanders criticized Bloomberg later that day.
“I’m a little old-fashioned,” Sanders said in a statement. “I believe in democracy – one person, one vote. I’m disgusted by the idea that Michael Bloomberg or any other billionaire thinks they can circumvent the political process and spend tens of millions of dollars to buy our elections. It’s just the latest example of a rigged political system that we are going to change when we’re in the White House.”
Bloomberg, the former New York City mayor, has plans to spend as much as $500 million for his 2020 presidential bid, Politico reported.
Rep. Alexandria Ocasio-Cortez joked “Bloomberg’s running on putting money *into* politics”
It will certainly be interesting to see if Bloomberg’s massive ad blitz translates into any traction in polling.
In the latest sign Michael Bloomberg is prepared to spend freely on a prospective presidential bid, the billionaire has begun booking a huge quantity of TV ad time in media markets across the country — including the one that’s home to President Donald Trump’s winter White House, Mar-a-Lago.
The ads will begin airing as soon as Monday. One of the first ad buys was spotted in the West Palm Beach, Fla., media market, according to Advertising Analytics. As of 2:30 p.m., Advertising Analytics tracked buys in 32 different states across the country, with $19.4 million in reservations so far.
“This buy is MASSIVE,” Ben Taber, an analyst for the television ad tracking firm Advertising Analytics, said in an email to POLITICO. “I think it‘s going to be the biggest buy of all time,” he wrote. Then-President Barack Obama had a $30 million, one-week long buy in 2012, but Taber said this “seems like this might pass that for largest buy in one week.”
Asked about the ad buy, Bloomberg aide Howard Wolfson texted back an animated GIF that read: “Stay Tuned.” A spokesperson said he had “nothing to share at the moment.”
“Bloomberg could spend more in one day than other presidential candidates spend in an entire campaign’s lifespan,” said Fernand Amandi, a Democratic consultant pollster who worked for President Obama’s campaigns. “What makes the Bloomberg campaign budget so amazing is that there is no budget. Everything is attainable….We haven’t seen a presidential campaign like one that Michael Bloomberg could run.”