According to a new report from the Daily Beast, billionaire Democrat candidate Michael Bloomberg is paying “influencers” a fixed fee of $150 to create content that praises him as “a great candidate.”
TheDailyBeast reports the Bloomberg campaign has quietly begun a campaign on Tribe, a “branded content marketplace” that connects social-media influencers with the brands that want to advertise to their followers, to pitch influencers on creating content highlighting why they love the former New York City mayor—for a price.
For a fixed $150 fee, the Bloomberg campaign is pitching micro-influencers—someone who has from 1,000 to 100,000 followers, in industry parlance—to create original content “that tells us why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard & respected.”
“Are you sick of the chaos & infighting overshadowing the issues that matter most to us? Please express your thoughts verbally or for still image posts please overlay text about why you support Mike,” the campaign copy tells would-be Bloomberg stans under the heading “Content We’d Love From You,” asking influencers to “Show+Tell why Mike is the candidate who can change our country for the better, state why YOU think he’s a great candidate.”
Tribe, which works with nearly 70,000 aspiring influencers, offers brands—and, in this case, presidential campaigns—the ability to solicit custom-made content from aspiring influencers, who create custom social within the brand’s parameters for submission.
If the brand accepts the content, the influencer is paid in exchange for the ability of the brand to license the content and place it on their own social channels—or, if the campaign prefers, the influencers post the #sponcon to their own feeds, targeting followers that the brand might not otherwise reach.
Andrew Surabian commented on the story, tweeting “There isn’t enough money in the world to make Nanny Bloomberg “cool” or even remotely likable”
Narrator: There isn't enough money in the world to make Nanny Bloomberg "cool" or even remotely likable. https://t.co/kHAA8fIM43
— Andrew Surabian (@Surabees) February 7, 2020