Biden and the Democratic National Committee raised $80.8 million for his presidential campaign in May, rebounding after fundraising dipped the month prior amid the coronavirus pandemic.
The presumptive Democratic nominee’s fundraising partnership with the DNC, called the Biden Victory Fund, raised approximately 30% more money last month than it did in April, when $60 million was brought in.
US News reports former Vice President Joe Biden on Thursday initiated a $15 million advertising campaign targeting six states President Donald Trump won four years ago – his first major ad buy of the 2020 general election.
The campaign will run for five weeks across television, digital, radio and print in Pennsylvania, Wisconsin, Michigan, North Carolina, Florida and Arizona, according to an announcement news release.
The size and focus of the advertising campaign shows that the presumptive Democratic nominee is committed to flipping those swing states his way in November. A Change Research/CNBC poll released Wednesday shows that Biden is leading by as many as 7 percentage points in the six battleground states.
As part of the campaign, Biden is showing a focus on the Latino and African American electorate by placing Spanish-language advertising content in Florida and Arizona, as well as content in African American print, radio and targeted digital platforms in all six states. The latter investment will launch on June 19, to correspond with the Juneteenth holiday. Television ads will also run nationally on the Fox News Channel.
“The ads feature Biden in his own voice,” said Patrick Bonsignore, director of paid media for the Biden campaign, in a written statement. “A voice of clarity and moral authority that the country desperately needs.”
The former vice president is currently on a successful fundraising run, having raised more than $80 million in May and tripling his online donors since February. Campaign officials have also said recently that Biden is experiencing a surge in fundraising since George Floyd’s death in Minneapolis police custody, sparking nationwide protests against police brutality and systemic racism. The new advertisements pull from a speech Biden gave in Philadelphia earlier this month after Floyd’s death.