Beyoncé’s “Black is King” attracts less than 4% of Disney+ users in debut weekend

Beyonce’s “Black is King” did not do as well as many expected, according to Yahoo Finance’s Alexandra Canal.

Alexandra Canal:

Black is King is a new visual album. It’s dropped on Disney Plus on Friday and it was widely expected to do incredibly well.

One of the songs that is featured in the film “Brown skilled girl” won a BET award. Beyonce’s daughter Blue Ivy Carter makes several guest appearances and like you said it’s Beyonce you expect that anything that woman touches turns to gold here. 

But according to new data from Seven Park, it seems like the film did not do as well as expected. 

If we look at some of the top titles on Disney Plus from August 1st to August 3rd we’ll see “Black is King” doesn’t even crack the top 5. 

…and then if we look at time spent on the Disney Plus platform it finishes off even lower coming in at that number 13 spot with users only spending about 2.2% of their time watching that film.